Having a website that has high search engine ranking, has many advantages. Although learning seo can be a little mind blowing, did you know that the simplest seo mistakes can ruin your chances of search engine ranking.
1. Using the wrong keywords
Keyword research is one of the first things you need to do when launching your seo campaign. If you choose to target the wrong keywords then your endeavours throughout your campaign will be wasted. You need to make sure the keywords you choose are relevant and actually searched for.
2. Forgetting to use title tags
This is a common one often overlooked by beginners. Title tags are important and must be different on every page of your website.
3. Over the top flash
Googles spiders cannot read flash when they crawl your site. If you really want to use flash, make sure you also include the html mark-up.
4. Link farms
This is something even the best webmasters are failing to grasp. Link farms are not a good thing with Google. You will get much further by getting high quality one way links from website with high pr.
5. Overdoing the keywords
The content you write on your website must make sense. Do not stuff your content full of keywords that have no relevance to your sentences. This will get you penalized by Google quickly.
6. Your keyword density should stay below 5%
7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.
8. Inadequate navigation
Your website must have clean navigation and no broken links. It is essential that both visitors and search engine bots can access all your pages.
9. Missing the value of headers
Headers are what Google bots read first. Make sure you include your important keywords in your headers not just images.
10. Unreliable hosting. I have often made the mistake of using cheap hosting. I was not keen on changing but boy did it make a difference when I did. Outages and servers going down will annoy your visitors and confuse Google bots. This will stop you getting high search engine ranking.
