Having a website that has high search engine ranking, has many advantages. Although learning seo can be a little mind blowing, did you know that the simplest seo mistakes can ruin your chances of search engine ranking.
1. Using the wrong keywords
Keyword research is one of the first things you need to do when launching your seo campaign. If you choose to target the wrong keywords then your endeavours throughout your campaign will be wasted. You need to make sure the keywords you choose are relevant and actually searched for.
2. Forgetting to use title tags
This is a common one often overlooked by beginners. Title tags are important and must be different on every page of your website.
3. Over the top flash
Googles spiders cannot read flash when they crawl your site. If you really want to use flash, make sure you also include the html mark-up.
4. Link farms
This is something even the best webmasters are failing to grasp. Link farms are not a good thing with Google. You will get much further by getting high quality one way links from website with high pr.
5. Overdoing the keywords
The content you write on your website must make sense. Do not stuff your content full of keywords that have no relevance to your sentences. This will get you penalized by Google quickly.
6. Your keyword density should stay below 5%
7. Duplicate content. If you use content that has been used elsewhere, you will get your website sand boxed by Google. Search engines love fresh content.
8. Inadequate navigation
Your website must have clean navigation and no broken links. It is essential that both visitors and search engine bots can access all your pages.
9. Missing the value of headers
Headers are what Google bots read first. Make sure you include your important keywords in your headers not just images.
10. Unreliable hosting. I have often made the mistake of using cheap hosting. I was not keen on changing but boy did it make a difference when I did. Outages and servers going down will annoy your visitors and confuse Google bots. This will stop you getting high search engine ranking.
10 simple seo tips
1. Keyword Research
Choosing the right keywords is the first and most important seo tip on how to get high search engine ranking.
If you choose the wrong keywords that nobody is using when searching, your campaign is off to a bad start.
2. Find your competitors
You are going to beat your competitors to the top spot. You need to first find out who they are and analyze them. Type in your keyword in the search bar...bingo, there are all your competitors.
3. Your pages titles
There are two tips for optimizing your pages titles. One is to make sure each page has a different title.
Second tip is to make sure you include your main keyword in the title. Don't keyword spam though, your titles must make sense and flow.
4 Your meta tags
Only use meta tags if you understand them. They are not that important. The keyword density has to be spot on.
5 Use h2 and h1 headers
The keywords that are included in the headers, tell googles bots that they are important.
6. Always make sure your content is updated often and it is original. Google will penalize you if you have duplicate content on your website.
7. One way links are a big seo boost. Try and get a link from a high pr website. Remember to have your keyword included in the link.
8. If you have a site map on your website, you are more likely to get more of your pages indexed.
9. Make sure your title and alt tags have a description.
10. Google loves fresh content. Try to update your website as often as possible.
Seo is very rewarding for your website but it can also be difficult. I have written lots of articles on seo for beginners. Always start with the simple things and take it from there.
Choosing the right keywords is the first and most important seo tip on how to get high search engine ranking.
If you choose the wrong keywords that nobody is using when searching, your campaign is off to a bad start.
2. Find your competitors
You are going to beat your competitors to the top spot. You need to first find out who they are and analyze them. Type in your keyword in the search bar...bingo, there are all your competitors.
3. Your pages titles
There are two tips for optimizing your pages titles. One is to make sure each page has a different title.
Second tip is to make sure you include your main keyword in the title. Don't keyword spam though, your titles must make sense and flow.
4 Your meta tags
Only use meta tags if you understand them. They are not that important. The keyword density has to be spot on.
5 Use h2 and h1 headers
The keywords that are included in the headers, tell googles bots that they are important.
6. Always make sure your content is updated often and it is original. Google will penalize you if you have duplicate content on your website.
7. One way links are a big seo boost. Try and get a link from a high pr website. Remember to have your keyword included in the link.
8. If you have a site map on your website, you are more likely to get more of your pages indexed.
9. Make sure your title and alt tags have a description.
10. Google loves fresh content. Try to update your website as often as possible.
Seo is very rewarding for your website but it can also be difficult. I have written lots of articles on seo for beginners. Always start with the simple things and take it from there.
What is search engine optimization?
This is for all you newbies who have heard the phrase seo and wondering what on earth it is all about.
Seo is the short term used for search engine optimization.
It is a process of making your websites optimized for search engines such as google.
Why use seo?
One thing any site needs, regardless of it's purpose, is traffic. You need people to visit your website.
There are many ways you can get traffic and they are all equally effective but the best things in life are free and if you learn seo and implement it, your traffic will be free.
Organic ranking is when you naturally rank high on search engines for your keywords.
This is one of the main types of traffic you want to be chasing.
When someone uses google search, they will normally only click on one of the results that appear on the first page above the fold, so you need to aim for top positions.
Where should a beginner start?
I will write just for you beginners. I wont baffle you with big terms. I will take it slow.
Seo is not rocket science but it's not easy either.
One thing i will start by saying is to stick with it.
Things you need
A website to fiddle with
Patience
Bags of coffee lol
OK that's the low down on seo and what it means. I will get preparing your first lessons on how to get high search engine ranking.
Seo is the short term used for search engine optimization.
It is a process of making your websites optimized for search engines such as google.
Why use seo?
One thing any site needs, regardless of it's purpose, is traffic. You need people to visit your website.
There are many ways you can get traffic and they are all equally effective but the best things in life are free and if you learn seo and implement it, your traffic will be free.
Organic ranking is when you naturally rank high on search engines for your keywords.
This is one of the main types of traffic you want to be chasing.
When someone uses google search, they will normally only click on one of the results that appear on the first page above the fold, so you need to aim for top positions.
Where should a beginner start?
I will write just for you beginners. I wont baffle you with big terms. I will take it slow.
Seo is not rocket science but it's not easy either.
One thing i will start by saying is to stick with it.
Things you need
A website to fiddle with
Patience
Bags of coffee lol
OK that's the low down on seo and what it means. I will get preparing your first lessons on how to get high search engine ranking.
Seo v Adwords
My previous post was about search engine optimization, or seo for short.
Which is best for your marketing campaign? AdWords or seo?
The answer is a simple one........ Both!
What is AdWords?
A pay per click program that brings you traffic.
1. Join google AdWords for free.
2. Tweak your settings such as your daily budget.
3. Create your keywords list
4. Write your ads and your away.
Why both seo and AdWords are a good idea
Seo friendly pages will bring free organic traffic to your website.
Google AdWords will bring you fast targeted traffic.
By using both seo and AdWords you get the best of both worlds.
Doesn't google AdWords cost allot of money?
AdWords has a reputation of being an expensive learning curve. But if it is done correctly the ROI can be substantial.
I wont go into the right and wrong way of using AdWords in this post, but i will say that seo and AdWords compliment each other and can actually lower the click price you pay for your ads.
If you are new to Internet marketing and are indecisive about which marketing option to take, AdWords or seo? My advice is to learn both.
In my next post, i will dedicate it to all those beginners baffled by google AdWords.
Which is best for your marketing campaign? AdWords or seo?
The answer is a simple one........ Both!
What is AdWords?
A pay per click program that brings you traffic.
1. Join google AdWords for free.
2. Tweak your settings such as your daily budget.
3. Create your keywords list
4. Write your ads and your away.
Why both seo and AdWords are a good idea
Seo friendly pages will bring free organic traffic to your website.
Google AdWords will bring you fast targeted traffic.
By using both seo and AdWords you get the best of both worlds.
Doesn't google AdWords cost allot of money?
AdWords has a reputation of being an expensive learning curve. But if it is done correctly the ROI can be substantial.
I wont go into the right and wrong way of using AdWords in this post, but i will say that seo and AdWords compliment each other and can actually lower the click price you pay for your ads.
If you are new to Internet marketing and are indecisive about which marketing option to take, AdWords or seo? My advice is to learn both.
In my next post, i will dedicate it to all those beginners baffled by google AdWords.
Seo and your business
search engine optimization or seo for short, is the process used to optimize your website for the search engines.
All online business will benefit from having their website search engine optimized.
You may have your own ways of getting traffic, but organic free traffic is always a bonus.
Having your site rank high for certain keywords will bring you FREE quality traffic.
How do i make my website seo friendly?
1. Keyword research
Decide which keywords you want your site to rank high with. They must be associated with your content. Keywords are not restrained to one word. Long tail keywords are more attainable.
2. website url
This one is optional but i would try and include keywords in your url if you are not going for the branding approach
3. Content
Some say content is king. But with seo too many aspects are taken into consideration for it just to be about content.
Your content has to be liked by both your visitors and search engines.
Keyword density in your content needs to be below 5% ideally. Too much or too little will kill your ranking.
4. Links
Anchored keyword links are the best, and one way not back links.
If you can get an anchored one way link to your website from a high pr website, .......BRILLIANT.
I have given you the 4 basic search engine optimization tasks you need to perform on your website.
Contact me If you would like a free seo report performed on your website.
All online business will benefit from having their website search engine optimized.
You may have your own ways of getting traffic, but organic free traffic is always a bonus.
Having your site rank high for certain keywords will bring you FREE quality traffic.
How do i make my website seo friendly?
1. Keyword research
Decide which keywords you want your site to rank high with. They must be associated with your content. Keywords are not restrained to one word. Long tail keywords are more attainable.
2. website url
This one is optional but i would try and include keywords in your url if you are not going for the branding approach
3. Content
Some say content is king. But with seo too many aspects are taken into consideration for it just to be about content.
Your content has to be liked by both your visitors and search engines.
Keyword density in your content needs to be below 5% ideally. Too much or too little will kill your ranking.
4. Links
Anchored keyword links are the best, and one way not back links.
If you can get an anchored one way link to your website from a high pr website, .......BRILLIANT.
I have given you the 4 basic search engine optimization tasks you need to perform on your website.
Contact me If you would like a free seo report performed on your website.
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